Available for new projects
Hi, I'm Krupali — an IIT Bombay alumnus and UX designer who believes the best interfaces feel invisible. I research, sketch, prototype, and obsess over pixels so users don't have to think.
Let's work togetherMy design process ↓
Selected projects
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Redesigned the dashboard for an automotive IoT platform. Built modular components and workflow filters to improve usability for engineers.
Developer-friendly marketing site with embedded docs and clear product storytelling. Balanced brand voice with functional hierarchy.
Career tech platform connecting mentors and mentees. Built for Google, focused on UX research and iterative prototyping.
B2C entertainment platform designed mobile-first. Storytelling-forward layout with rich visual hierarchy.
Accessible fintech solution for India's insurance market. Designed for low-literacy users with simplified flows.
Mobile-first event planning platform for wedding professionals. End-to-end workflow for B2B event coordination.
↳ Who I am
I'm Krupali — a UX and product designer who studied engineering at IIT Bombay and discovered that the hardest problems aren't technical, they're human.
I combine analytical thinking with empathetic design to craft experiences that are not just beautiful, but genuinely useful. Whether it's an IoT dashboard for engineers or an insurance app for first-time users, I start with understanding people deeply.
Currently open to full-time roles and freelance collaborations.
↳ Toolkit
Research
User Interviews, Surveys, Persona MappingDesign
Figma, FigJam, PrototypingProcess
Design Thinking, Agile, SystemsTesting
Usability Studies, A/B TestingIIT Bombay Alumnus
Design + Technology
↳ Let's connect